Google now displays shipping and return information for e-commerce websites directly in its search results, making it easier for users to find and compare this crucial information.
The new feature, which was rolled out globally in early April 2021, shows shipping details such as delivery times, shipping costs, and options for free shipping. The return information includes the time limit for returns, whether the customer or the seller pays for return shipping and any restocking fees.
To see this information, users simply need to search for a product on Google, and the shipping and return details will appear in the knowledge panel on the right-hand side of the search results page, alongside other information such as product descriptions, reviews, and ratings.
Google has stated that this new feature is designed to help users make more informed purchasing decisions and reduce the likelihood of returns, which can be costly for both customers and retailers. By providing this information upfront, Google hopes to improve the overall shopping experience for users and drive more traffic to e-commerce websites.
E-commerce retailers can add their shipping and return policies to their Google My Business account to ensure that this information is displayed correctly in search results. Retailers can also use structured data markup on their website to provide more detailed shipping and return information to Google, which can help their products appear higher in search results.
Overall, this new feature is a welcome addition to Google’s search results, as it provides users with valuable information that was previously difficult to find without visiting multiple websites.